Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve website rankings, but can be often complex and confusing. This hands-on search engine optimization course covers the concepts, trends and strategy for developing, managing, and creating a successful SEO plan.

2 days - $1,295.00

Course taught by an expert SEO Instructor.

Prerequisites:

Basic knowledge of a personal computer is required.

Course Outline

Introduction to how Google works
Old-school methods that no longer work.
Google updates and how to survive them.
Authority, trust, relevance & user behavior, Four new powerful SEO strategies explained.
How Google ranks sites right now -Google's newest top 10 ranking factors revealed.
Google's new use of machine learning technology to power the search results.
Google's game-changing Mobile-First Index.
How to stay ahead of Google's updates.

Keyword research. The most important step of SEO
Why is keyword research so important?
What exactly is a keyword?
How to find keywords for easy rankings.

On-page SEO. How to let Google know what your page is about
How to structure your site for easy and automatic SEO.
How to make Google pick up the key words you want.
How to get more people clicking on your rankings in Google.
Site load speed -Google magic dust.
The usual suspects -sitemaps.xml and robots.txt.
Duplicate content- canonical tags and other fun.
Usability -the new SEO explained.
Mobile support -important SEO explained in simple terms.
Google's Search Quality Guidelines-and how to use them to your advantage.
Readability -SEO for the future.
How to accelerate traffic and rankings with content marketing.
HTTPS & SSL up grade checklist.
User Behavior Optimization-how to use Google's machine learning technology to your advantage.

Link building. How to rank extremely high on Google
Why is link building so important?
The dirty little secret no one wants to tell you about link building.
How to acquire links and what to avoid in link building.
Anchor text. What's all the fuss?
Simple to advanced link building strategies.
Link outreach - scaling up high quality link building campaigns.
How to get links from major news outlets for free.
Additional link building opportunities.

Social media & SEO
Is social media important for SEO?
Facebook & SEO.
Twitter & SEO.
Other social networks.
Social media analytics.

Web analytics in a nutshell. How to measure your Success
Tracking your search rankings.
Why use Google Analy tics?
How to use Google Analytics.
Acquisition.
Organic Search report.
Segments.
Common web analytics terms explained.
Call tracking -powerful analytics for every business.
Other web analytics tools.

Troubleshooting common SEO problems & how to fix them
What to do when your site is not listed in Google at all.
What to do when your business is not ranking for your own business name.
What to do when your rankings have dropped off.
How to seek professional help for free.

Local SEO. SO for local businesses
Why use local SEO?
How to rank high with local SEO.
Getting started with local SEO.
Building citations.
Building reviews.
Supercharging local SEO with photos and videos.
Local SO ranking checklist & essential resources.

How to dominate search with Rich Results. Structured data, JSON-LD, Facebook Open Graph & More
What are rich snippets?
Why you need to focus on rich results.
Why use Structured Data and JSON-LD?
How to get started with JSON-LD.
How to target featured snippet rankings in Google's search results.
How to target "People also ask" and question-based rich results.
Voice search SE and Google's Speakable structured data.
Facebook Open Graph.

Powerful SEO tools
Research tools.
Optimization tools.
Link building tools.
Web analytics tools.

Google's algorithm updates
Google's BERT update -Google finally learns how humans speak.
Google's best practices for marketing and SO during COVID.
Google's Page Experience Update and New Ranking Factors - The Core Web Vitals.
Google's July 2021 Core Update.
Google's July 2021 Link Spam Update.
Google's Cookieless Tracking Update.
Keeping up-to-date with Google's updates.
Google's 2022 updates - what's on the horizon?