It seems like nearly every person on the planet is connecting with people either on Facebook, Tweeting, uploading videos to YouTube™ or getting LinkedIn. Many companies who haven’t gone “social” yet are asking the question. Can one really make money using social media? Alternatively, can a person get a better job offer by raising their personal profile on social media? Exactly what are the advantages and disadvantages. This workshop attempts to answer all the difficult questions surrounding social media to help the participant decide if they or their business needs to be Facebooking or Tweeting on a regular basis.

Course taught by a seasoned Social Media Professional.

1 Day - $295.00

Prerequisites:

No prerequisites.

Course Outline 

The Social Media Landscape
What exactly is social media?
Introduction to social media marketing
Social media and business
Establishing marketing goals
Creating a digital marketing strategy
The downside of social media
Future trends in digital marketing

Social Media Platforms
Facebook
YouTube
Twitter
WeChat
Instagram
Linkedin
TikTok
Snapchat
Pinterest
Other resources

Creating Posts
Defining your audience
The art of writing for a social audience
Post, Tweets and blogs
Reusing Content
How to get an audience
Tracking your audience
Software that helps and keeps track of your posts
Best practices

Other Social Media Options
The role of a website in social media
Keyword analysis
Online reputation management
eMail marketing
Online avertising
Return on investment
Mobile marketing