This storytelling in Branded and Content Production course is for participants who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising while creating an effective storyline based on strong brand values and messages. The class analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus.

1 day - $595.00

Course taught by a seasoned branded content producer.

Prerequisites:

No prerequisites.

Course Outline 

Why Branded Content is Better than Traditional Advertising

The Content Market Revolution
The Change in Media Consumption Habits
Consumer Saturation
Who Is the Target Audience?
Customer Logic vs Company Logic

The Rise of Branded Content

Branded Journalism’s Rising Prominence in Media
Headlines, Clickbaits and Deception
Where are the stories?
Newsworthiness for Marketing Purposes
Thinking as a Good Journalist
Transparency and Credibility: The Road to Earned Media

Connecting with the Audience through Unique, Memorable Stories

Unique Stories: Connecting With the Audience
Stories and Saturated Audiences
What Makes a Good Story
Style and Coherence: Different Companies, Different Media, Different Stories

Creating a Story for your Brand

Movies in the Service of Brands
We Don't Own Our Stories Anymore
Choosing the Right Format for a Piece of Content
Success Stories in Branded Content